Essential Tools for Organic Content Creation
Below is a curated list of resources to create organic, engaging content for both potential and current patients.
Note: This list contains affiliate links. If you click on these links and make a purchase, we may earn a small commission at no additional cost to you.
Explore the Tools We Use
This page is organized into 5 sections to help you quickly find the resources you need. Click on any section below to jump directly to that part of the page.
🎨 Graphic Design and Content Creation
Canva: We started with the free version to create social media posts for our Google Business profile and other platforms. Great for still image and photo-based content.
Google Sheets: Perfect for staying organized—track post performance, manage documents, or even plan out a content calendar.
Google Slides: Ideal for creating presentations, patient documents, or flyers. Think of it as an alternative to Canva for more structured content.
🎥 Video Editing Tools
Descript: This AI-assisted video editing tool lets you edit videos as easily as editing text. The free version offers limited features, but plans start at $12/month for advanced capabilities. Start here.
Final Cut Pro: For advanced video editing (especially for Apple users). We often begin edits in Descript and fine-tune them in Final Cut Pro for more control and precision.
Captions App: Another AI video editing tool, great for on-the-go use. While Descript and Final Cut Pro are better suited for desktops, this app is perfect for mobile editing.
📝 Writing and Transcription
ChatGPT: Our go-to tool for grammar editing, idea generation, and creating platform-optimized copy from video transcripts. The possibilities are endless!
Rev.com: Prefer speaking over typing? This transcription service lets you dictate blogs, newsletters, or emails, saving time and effort.
Voice Memo App (iPhone): For iPhone 12 and later, this app transcribes speech to text from audio recordings. A potential alternative to Rev.com that we’re currently testing.
📅 Social Media Scheduling
Sendible: Our current social media scheduling tool. It’s budget-friendly and allows one login for team collaboration to schedule posts across multiple platforms.
Hootsuite: A more robust option for social media scheduling. It supports a broader range of platforms and features, including replying to comments within the app—but it comes with a higher price tag.
🤳Equipment for Content Creation
iPhone: As we’ve learned from a famous YouTuber, “The best camera is the one you use.” While we have a Canon EOS M50, we often use our iPhone or laptop camera for convenience and accessibility.
Bluetooth Lavalier Microphone: While smartphone mics are improving, this mic provides higher-quality audio for presentations and videos. Get it here.
Extendable Tripod: Essential for holding your phone when recording content or presentations. Portable and perfect for capturing inspiration on the go! Get it here.
✉️ Email Marketing & Newsletters
Squarespace – Our current choice since it seamlessly integrates with our website. It’s simple and convenient, though it has fewer features compared to dedicated email platforms like Mailchimp or Constant Contact.
Beehiiv – A growing platform designed for creators and businesses focused on newsletters and audience growth.
Mailchimp – One of the most popular email marketing tools, offering automation, templates, and audience segmentation to help personalize your messaging.
Constant Contact– A solid choice with drag-and-drop design tools, automation, and analytics, making it easy to create and track your email campaigns.
Create High-Impact Organic Content
You’ve got the right tools—now it’s time to put them to work! Whether it’s making a video, writing a blog, or finally starting that newsletter, we’d love to support you. Tag us, and we’ll like and comment to help boost your content in the algorithm!
🫠 Feeling overwhelmed and not sure where to start? We totally get it! Keep an eye on your inbox—we’ll be sharing tips and tricks to help you create authentic, engaging content with confidence.