Episode 35 - The Medical Marketing Funnel for Ketamine Clinics

Written By Kimberly Ko

Kim and Sam Ko share their ASKP conference presentation on the medical marketing funnel framework, organic content strategies, and newsletter systems that drive patient acquisition for ketamine clinics.

Marketing a ketamine clinic presents unique challenges that traditional medical practices simply don't encounter. High advertising costs, frequent platform bans for ketamine-related content, and the need to build trust around an innovative treatment create significant barriers that demand a strategic approach.

In this episode, Kim and Sam share the exact marketing framework they presented at the 2025 American Society of Ketamine Physicians, Psychotherapists & Practitioners conference in Austin - the same strategies that helped their clinic (Reset Ketamine) dominate "ketamine near me" searches and build a thriving practice since 2018. 

This isn't theoretical marketing advice pulled from generic healthcare playbooks. These are proven, field-tested strategies from clinician business owners like you - who've navigated the same platform restrictions, skeptical patients, and marketing obstacles that ketamine clinic owners face daily.

What You'll Learn in This Episode:

  • The ACC funnel framework (Awareness, Consideration, Conversion) that transforms patient acquisition

  • How to create organic content that acts as your clinic's "vital sign" for trust and credibility

  • Why newsletters are the highest ROI marketing tool for ketamine practices and how to create them

Listen to the episode on Apple Podcasts, Spotify, Overcast, or on your favorite podcast platform. Watch the discussion on YouTube here.

📺 Prefer to watch? Check out the YouTube video version if you're more of a visual learner!

Episode 35 show notes:

  • 00:00 Teaser - Organic content as your clinic's pulse

  • 00:32 Welcome to the Ketamine Startup Podcast

  • 01:25 Understanding the Medical Marketing Funnel (ACC)

  • 04:31 Awareness: The First Layer of the Funnel

  • 06:34 Consideration: Comparing Options

  • 07:15 Conversion: Turning Interest into Action

  • 09:23 What Is Organic Content?

  • 09:57 Push vs Pull

  • 10:44 The “What To Create” Venn Diagram

  • 12:49 The Content Creation Process

  • 14:55 How Organic Content Is A Clinic’s Vital Sign

  • 17:20 The Power of Newsletters

  • 26:34 Conclusion and Key Takeaways

Thanks for listening

 
Kimberly Ko
Next

Episode 34 - Ketamine Clinic Insurance: Expert Insights with Canyon Clifton